The International Marketing MBA covers fundamental approaches of understanding markets, competitors, product portfolios and consumer behavior from an international perspective. It emphasizes current developments in e-marketing strategies and changes in advertising and the use of media. This program equips graduates with the necessary tools, skills and mindset required to be effective international marketers.
Kurzprofil
Studienabschluss
Master of Business Administration
Studienform
internationales Studium
Studienbeginn
Mehrere Termine
Voraussetzungen
English test, two recommendation letters, motivational essay
Kosten
EUR
5.650
pro Semester
+ EUR
3.600
weitere Kosten